All-in-One Dealership Management

Streamline your process.

INVENTORY | LEADS | DESKING

Streamline your profit.

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WEBSITES | LANDING PAGES | AI

Manage Leads, Control Inventory,
Desk Deals, and Run Your Dealership.

THE PINNACLE AUTOMOTIVE CRM

Seamless Connectivity

Connect all essential tools - Inventory feeds, credit application integrations, websites and much more.

Accelerate Your Workflow

Close your deals significantly faster with Zenith's streamlined processes and workflows. Navigate between leads, inventory and desking with ease.

Manage Tasks Efficiently

No more hassle—add tasks in seconds. Quickly jot down what needs to be done, organize them into custom categories, and stay on track without the overwhelm. Your to-do list, but smarter.

Record Every Opportunity

Navigate multiple sales opportunities with the same customer seamlessly. Track separate instances of customer interest, maintain previous deal history, and pick up exactly where you left off when customers return.

Comprehensive Modules.
Every Dealership Need Covered.

Your Command Centre

Inventory, leads, deals, and follow-ups — every part of your business in one place.

Learn fast

Zenith is designed to be easy to understand, and even easier to master. Onboarding is included.

24/7 support

Real people who know the product, available when something comes up.

Less admin, more selling

Zenith keeps the administrative side of the business moving on its own. Your team's attention stays where it belongs — on the customer in front of them

One Data Model

Zenith was built using Meridian Prime. Its unified data model means all leads, inventory, and deals are synced across all other Meridian products.

Your numbers, ready

The numbers that matter to a dealership are front and centre. Zenith surfaces them without requiring you to build a report every time you want an answer.

Your command centre

Inventory, leads, deals, and follow-ups — every part of your business in one place.

Learning as you go

Zenith is designed to be easy to understand, and even easier to master. Onboarding is included.

24/7 support

Real people who know the product, available when something comes up.

Less admin, more selling

Zenith keeps the administrative side of the business moving on its own. Your team's attention stays where it belongs — on the customer in front of them